The Corporation for Public Broadcasting (CPB) facilitates the development of high-quality non-commercial programming and telecommunications services. (Learn more about the Corporation for Public Broadcasting.)
Eleanor Baird (MIT Sloan)
Corporation for Public Broadcasting
Eleanor analyzed the financial structure of public television to identify the most promising online business models. She also developed conceptual prototypes of regional station alliances and analyzed the cost structures of commercial radio stations and TV affiliates to identify areas of opportunity. (Summer 2007)
Pooja Natarajan (Harvard)
Corporation for Public Broadcasting
Pooja analyzed and reported on trends in audience size, audience demographics, station revenues, and digital technology adoption for public television stations. Her final report included an overview of public television stations' strategic plans. (Summer 2007)