Sustainable Conservation advances the stewardship of natural resources using innovative, pragmatic strategies that actively engage businesses and private landowners in conservation. (Learn more about Sustainable Conservation.)
Rachel Curtis Saperstein (Haas)
Sustainable Conservation
Sustainable Conservation partners with business and other stakeholders to find environmental solutions that make economic sense. The organization is interested in expanding its water-use efficiency efforts to urban areas and asked Rachel to evaluate what opportunities would be worthwhile and a good match for Sustainable Conservation's approach. After evaluating a broad array of opportunities and based on the fact that the greatest potential gains in urban water-use efficiency are possible with urban landscapes, Rachel recommended partnering with nursery retailers and irrigation technology manufacturers to promote broader adoption of water-wise irrigation for gardens and landscapes. (Summer 2010)
Lisa Ingmarsson (Ross)
Sustainable Conservation
Sustainable Conservation created and manages PlantRight, a voluntary, non-regulatory program to prevent invasive plant introductions through the nursery trade. Lisa conducted an in-depth analysis of the retail chain sector of the horticultural industry and developed strategies to bring more national retailers into the PlantRight program. Lisa is shown at right in Sonoma County, with an example of the kind of landscape which her work is helping preserve. (Summer 2009)